My Animatic

Inspiration Video: Daft Punk, Around the World

This is one of my favourite music videos. Its pure simplicity and everyone and everything moves in time with the music, creating a great effect, even the camera shots and angles all seem to fit with the song. It just seems pure fun that everyone can enjoy. If i could keep my shots to fit in time with the song, then it could also be really effective.

Risk Assessment

Risk Assessment

Risk	Ways to Prevent/Avoid Risk
Tripping Over Cables: Some could trip over a loose cable if its left out in the open or crosses over a room	-          Ensure all cables are tied together -          Are placed to the edge of the room, or at least out of the way of where people are likely to walk -          Use bright tape to make the cable stand out to people
Thrown Objects: Some scenes include objects being thrown which could hit and hurt someone	-          Limit Throwing as much as possible -          Try to ensure throws are gentle and are not going to break anything
Shot Eleven = Someone leaning back and falling: In shot eleven, the character has to lean back throw a doorway. If they lean to much they could fall over	-          Do not force the person to lean back further than they can -          Place plenty of cushions behind the doorway so that if the person does fall then they land on the cushions, preventing injury
Use Of Electrical Equipment: There will be a lot of electrical equipment around that could hurt someone	-          Keep ALL liquids away from equipment -          Place as much equipment out of the way of people as possible -          Allow only certain people to operate the equipment

Video Analysis 3: Blame Halo 3

This is an amateur music video to a parody song for Akon's 'Blame it on Me'. I thought that it would be good to analyse an unprofessional video and see how things differ from a professional music video. Both the song and the video were created by James At War, and the video has reached over 8 million views and is highly popular.
The video is completely illustrative of the lyrics, with almost every scene following the actions describe in the song, which helps make this video humorous which is why so many people have watched it. I want my video to be funny for people to watch as well so that they can enjoy it in a different way to most music video's today.
The video has been out for years now, so it hasn't got the best video quality, and quite often the camera is unsteady, which are both elements that i wish to avoid in my video. To do this i shall be using a Canon 550D so that i can shoot in HD, and i will use a tripod for most of the shots where possible.

Basic Schedule

This is my initial schedule of when i would like to get work done, but at this moment, i'm still unsure as to exact dates and times  when i will be able to get the shots done as it depends on when me and everyone else involved with the video are available. When i am sure of a date or time, then my schedule will be updated.

	Day
Week	Monday	Tuesday	Wednesday	Thursday	Friday	Weekend
3rd Oct – 9th Oct	DIJIPAK AND MAGAZINE ADVERT
10th Oct – 16th Oct	Music Video Test Shots				DRAFT DIJIPAK AND MAGAZINE ADVERT DEADLINE	Analyse test shots and suggest improvements
17th Oct – 22nd  Oct	Shoot shots for Draft Video
24h Oct – 28th Oct	Editing Video				VIDEO DRAFT DEADLINE

Video Analysis 2: Bring Me To Life - Evanescence

The video to bring me to life heavily reflects the mood and meaning of the song. The song is quite a dark gothic rock song, and the video has low lighting and gothic feel to it even though it appears as a type of futuristic city. Everything begins slowly and gently just like the song itself, using slow pan shots, zooms and long cuts. Then as the guitar and bass start, making the music more forceful and increases the overall speed of the song, it switches to her falling, then back to her sleeping when it goes quiet again.

In the video, the main character, also lead singer, awakens and climbs out the window. The way she moves is almost like she is being possessed or spirit like, which could link back to the title, bring me to life, with her being possessed and her true self needing to be brought back. After she climbs out the window she scales the building to the room where the band is playing, like she is drawn to the music coming from there. On the way she passes people and they don’t even notice that she’s there, making her seem more like a spirit. When she reaches the room, one of the band members actually sees her, and opens the window to let her in. When he does, it seems like she is suddenly awoken and she stumbles and falls, and he’s there to save her. All these actions are very illustrative of the lyrics within the song.

Audience Profile

The audience that my video is most likely to appeal too is Teenagers and young adults between 13 - 21.
This is because this is the age range that listens to the most music and watches the most music video's, plus the song that I'm using is well known by most people within this age range. Of course it will appeal to other ages as well, but not as much.
People between 13 - 21 tend to have a huge variety of musical tastes so there's not really a specific type of person that this may appeal to more, but they may have certain views on how a music video should look. I need to ensure that the video is fun and enjoyable for younger viewers, but not too childish that older people won't enjoy it the same way. A good way to do this is with creating an illustrative video that is based mainly on what the lyrics of the song say. That way, if people like the song they will most likely enjoy the video as well.
Young adults and Teenagers enjoy spending time socialising, hanging out and sleeping over with their friends, so if i can use that in my video, then it should help the video appeal to the target audience.

Pitch

Create your own video slideshow at animoto.com.

This is my video Pitch. Struggled to think of how to describe what i planned to do and couldn't find any decent appropriate pictures to show my ideas, plus Animoto only offers a 30 second video and cuts out parts that don't fit.

Band Name and Biography: Upside-Out

Twitter Link: http://twitter.com/#!/AlterReality_A2
Biography:
Upside-Out has 2 members Taz and Jacob. They've been friends since High School, but only became best friends when they moved up to Year 11 in college. Each of them has similar interests, as well as their own different interests, so there's a lot of variety within everything they do.
Jacob is the more intelligent one of the group, in certain areas. He took Physics, English and Maths at AS Level, and passed them all with high grades. He thinks of himself as the more mature one of the group as well, but he can be just as immautre as Taz, he just hides it better. His musical interest mainly focuses around rock music, but he does take interest in other genre's.
Taz is the creative genius in the group. He can think of absolutely anything when it comes to coming up with ideas, or solutions to problems. He's the youngest one of the group by 3 months but is the most musically talented. His musical intersts mainly revolve around humourous artists such as Stephen Lynch and Avenue Q, but he listens to a larger variety than than Jacob.

My Song choice for my music video

This is a popular cover of 'The Lazy Song' by Bruno Mars. Its now available on ITunes because of how popular it has become and how good of a cover artist Alex Goot is.
I thought it would be good to use a cover version for my video since i'm creating a different music video for the song to the one originally released.

Video Analysis 1: Linkin Park - Numb

The video for Numb by Linkin Park reflects many of the emotions that the lyrics talk about it. The entire video is based around one girl who acts differently to everyone else around her. The video uses faded colour effect so that there is little to no colour in of the scenes, almost reflecting the little hope the girl has left. Also there are numerous scenes when she is walking slowly and the rest of the world is speeding past at a higher frame rate, identifying her individuality amongst the rest, just because she’s an artistic person. Even her mother moves around faster, and doesn’t accept her for who she is, showing the girl as completely alone in the world. Even when she runs to the church where the band is playing, it’s completely empty when she arrives. The length of the shots changes throughout the song. As it comes to the chorus, which is more heavy and powerful, the shots become shorter and quicker, but return to normal speed when the verses are sung as they are more peaceful than the chorus. This emphasises the chorus, which makes it stand out more, making it the main part that people remember.